About Loek
Helping create meaningful, human-centered experiences that drive growth and loyalty.
The idea
What drives me is simple, but often overlooked: every interaction matters.
Every time a customer touches a brand or an employee logs into an internal system, there’s an opportunity to delight or to disappoint. I help businesses do the former.
The process
Imagine knowing what your customers are looking for as soon as they walk into the store. Or preempting the problem they are calling about, before they get in touch. This level of customer service is possible. It’s what I help create.
I specialize in Total Experience – TX, a strategy that brings together customer experience, employee experience, and digital transformation. From the way customers shop and interact with your brand to how employees use your systems, I help you connect the dots.
The result
With my help, you can ensure that every touchpoint, digital or human, feels consistent, personal, and effortless. The projects I lead involve million-euro investments, spanning across regions and departments. But regardless of spend, size, and scope, the goal is always the same.
To create meaningful, human-centered experiences that drive growth and loyalty.
How I help you
Over the past few years, I’ve taken the stage at more than 50 conferences around the world, from Singapore to Melbourne, London to Pakistan. I deliver talks that challenge assumptions, spark dialogue, and equip leaders with new ways to think about experience, strategy, and innovation.
I don’t deliver speeches, I deliver strategic talks that are based on real-life transformations and the frameworks I use daily.
Every keynote and workshop is an exchange, not a lecture.
Through my firm, Bold Rethink, I partner with ambitious organisations to help them:
- Connect strategy to execution
- Implement complex platforms like CRM, POS, OMS, CDP, and loyalty engines
- Transform customer and employee journeys
- Reduce inefficiencies, churn, and siloed operations
My experience
My career includes senior roles at global companies like:
Where I directed multimillion-euro Omnichannel programmes, introduced advanced digital platforms, and transformed disconnected touchpoints into seamless journeys.
Our Team
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Space to make your
greatest impact.
A descriptive paragraph that tells clients how good you are and proves that you are the best choice that they’ve made.