Global, Omnichannel specialist and speaker

I help leaders and organisations transform how they engage with customers and employees by focusing on experience-first strategies.

Trusted by leaders at…

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You're in great hands

No matter your industry, no matter your mission, I can help you transform your processes.

happy employees
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Omnichannel strategies launched
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international conferences
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years of experience
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What I offer you

With a proven track record leading customer-centric strategies across global organisations, I understand what it takes to make Omnichannel work. I don’t just talk about it, I’ve implemented it, on the ground and at scale.

Through keynotes, masterclasses, and hands-on workshops, I help leaders and teams see their business through the eyes of their customers and employees. This mindset shift helps unlock solutions that reduce friction, drive loyalty, and deliver measurable value.

Whether you’re struggling with disconnected channels or changing customer expectations, I can help with your transformation.

www.anneliennijland.nl
Supporting organisational success

Omnichannel strategies that transform customer and employee experiences.

How I help you

I work with organisations that are ready to rethink how they connect with their customers and employees, turning these connections into competitive advantages. Whether you want a fresh perspective presented on stage or a workshop that drives transformation from within your teams, I can help you.

Keynotes

Spark inspiration

I simplify complex topics like AI, Omnichannel strategy and customer experience design, transforming them into something audiences connect with and giving them insights to act on immediately.

Masterclasses

Build new skills

Through hands-on, experience-first learning, I help teams and leaders rethink customer journeys, modernise digital strategies, and create solutions that will be carried through into the real world.

Workshops

Reshape how you work

I can guide your people through a collaborative session that reimagines the customer and employee experience, using proven methods to ensure the change we talk about will stick.

All sessions are delivered in English, tailored to global audiences, and customised to your organisation’s culture, goals, and challenges (almost) wherever you are in the world.

From people I’ve helped

What clients, event organisers and peers say about working with me, whether on stage or in the room.

Deep understanding and engaging speaking style
“This is to express my sincere admiration for Loek Berendsen’s exceptional presentation on "Omnichannel Marketing" at the 8th Brand Magic summit in Mauritius… Loek’s session on the potential of Omnichannel strategies was truly captivating and insightful. His deep understanding of the subject matter, combined with his engaging speaking style, made a lasting impression on the audience.”
Ravin Lama
Ravin Lama
An expert about and around shops
“Loek is an expert with respect to everything you need to know about and around shops, their processes and their way of working down to the smallest detail. He is ambitious, very eager for knowledge and passionate about his work. Loek is a great asset to each team.”
Susanne Witscher
Susanne Witscher
No problem switching between industries
“Loek is the guy you want in your project for his dedication and his excellent insight into the retail world. Loek always thinks one step ahead and has no problem switching between the world of IT, business targets and human aspects.”
Mark Cloesmeijer
Mark Cloesmeijer

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